Material

What is a Material (in digital marketing)?

Digital marketing materials are the things you need to deliver your stories to your audience via digital marketing.

Examples include:

• pieces of copy
• images
• logos
• video snippets
• audio snippets
• samples of your work
• lead magnets (e.g. a free eBook)
• and many more.

What is a Material (here in 2Quiet2Market)?

Here in 2Quiet2Market, you bookmark the places on the web where you put your marketing materials. Do you get images from depositphotos.com? Okay, then set a bookmark for https://depositphotos.com and tag it as "Material".

What if there is no tag named "Material"?

• Click on the menu "Tags".
• Enter "Material" (upper case) in the field "Name".
• Enter "material" (lower case) in the field "Slug".
• Click on "Add tag".

Do this with all standard tags, like Channel, Material, Place, and Tool.

Add your own tags as you see fit, e.g. "Watering Hole" to designate a place where your audience discusses their urgent problems.

You will need those tags to tag your bookmarks. You will need the bookmarks in your marketing experiments.

How to bookmark a Material

Go to the "Bookmarks" menu and click on "Create Bookmark".

• Give the bookmark a name and a description.
• Give it a URL, i.e. the web address where to find the resource you are pointing to.
• Check "Material" and, optionally, more tags to categorize the bookmark.

Example for a Material:

• Name = Depositphotos
• Description = Stock photo site
• URL = https://depositphotos.com
• Tags = Material