Get out of marketing debt (daily snippet)

Why I need to give my upcoming book a new working title

Marketing book promotion tactic (daily snippet)

Matthias chooses to build an "attention engine" for his new book before he goes on to write more chapters for it.

Integrating Software with a Community of Introverted Marketers (daily snippet)

2Quiet2Market.com is not only software anymore, it now has an online community. Reluctant marketers can work on their understanding of marketing there, then use the software when they already know the "rules of the game".

Joining a Community of Authors, some Business Shifts (daily snippet)

Matthias joins the "Useful Authors" community to have a support group while he writes his book. And he needs to write some code to integrate the community software and his SaaS, to avoid dual logins.

Revising Marketing Techniques for Introverts (daily snippet)

The table of contents for my new book "Marketing for Introverts" is done. Now there is an important verification step that I need to do before I go into writing mode, full-throttle.

Starting to write a book with Scrivener (daily snippet)

Yesterday, I fiddled with Scrivener to setup a writing environment for my new book. Here are my learnings.

Revamping my business model (daily snippet)

A community and a book are perfect companions for a SaaS. All three strengthen one another.

90 days of innovation: The new features in spring 2023

A lot has happened from March to May this year. I thought, I should write a kind of investor update to y'all, because you've invested your time or money into 2Quiet2Market.

Marketing equals Helping People, so Why Not Let Others Help You as a Marketer?

Marketing is not about "getting the word out" – this used to work years ago, but not anymore. There are better ways: Helping each other, in a community of Reluctant Marketers.

Systematize Your Marketing with Fab Giovanetti – The Reluctant Marketer Podcast #9

Fab Giovanetti is the CEO and head teacher of Alt Marketing School, supporting people making a positive impact through their marketing. Listen to her when she says: "Market to hearts, not to brains!"

Unlocking the Secret to Solopreneur Success: The Sacred Marketing Hour

When you wait until you find time for marketing, it will never happen. Here is the secret how solopreneurs make time for marketing and make their business take off.

Never Run Out of Marketing Energy as a Solopreneur with This Basic Structure

Define 4 buckets: places, channels, material, and tools. Then, use these buckets whenever you search for the things you need to execute the next marketing experiment. Having structure and processes for your marketing works wonders to help you "keep at it".

Use Social Listening to Simplify Your Marketing with Marie Martens – The Reluctant Marketer Podcast #7

We shouldn't make marketing complex. Marie Martens, co-founder of Tally, says she scans online conversations to give answers to people's questions about form builders. And ... that works as marketing!

A Surefire Way to Write Engaging Stories for Your Customers

People love stories because they help them make sense of the world. Our customers are no different, so here is how good storytelling will convince them to buy.

How to Create a Content Plan in Airtable, so You Always Know What Content to Publish

Planning and creating are two different states of mind. Stay sane by making a plan for the things you want to create.

How to make Sales Easier by Properly Positioning Your Product

Got a cool product but people do not understand it? Improve your positioning!

What a Reluctant Marketer can learn from a Pro Drummer – The Reluctant Marketer #6

Introverted solopreneurs, save time on your marketing, just like this professional drummer saves time on his exercise.

Creating a Marketing Model for SEOmatic.ai – The Reluctant Marketer #5

Minh Pham is the creator of SEOmatic.ai. Three days ago, I offered to make a free marketing model for a fellow solopreneur. 72 people responded, and he won the draw.

Market it without "marketing it" with Noah Bragg – The Reluctant Marketer Podcast #3

Noah Bragg is the founder and maker of Potion, a website builder that turns Notion pages into a website within minutes. Matthias and Noah talk about how Noah managed to find his own successful style of marketing, although he says that marketing "is not necessarily his strong suit".

Wanna be a successful solopreneur? Build your own marketing habit even if you hate marketing! – The Reluctant Marketer Podcast #2

Mindset isn't everything. Marketing needs to become a habit. But how do you build such a habit when you don't want to?

Introverts Can Thrive in Marketing with Ana Bibikova – The Reluctant Marketer Podcast #1

Today, I’m talking to Ana Bibikova. She is Head of Marketing at Aimondo, and a consultant and mentor for startup founders. Ana thinks introverts can thrive with modern marketing.

Are you a reluctant marketer?

You don't really want to market your product but you feel you have to do this to be successful, right?

Why a regular, introverted Solopreneur needs a new Mindset before they can market their product

Built a lot but made no money! – that is a trigger for change.

2Quiet2Market now supports the entire SPME marketing workflow

SPME gains traction, and 2Quiet2Market supports it with 4 new features.

SPME: A marketing habit for solopreneurs who have other things to do besides marketing

How to do marketing even when you don't love it, making it easy for yourself.

How you can run marketing experiments as a solopreneur

...even when you consider marketing "uncool".

Playground – how a founder positioned her indie product clearly

This week, I dissect Playground's landing page, to uncover the most important elements for positioning your indie product clearly.

This week, I got stuck and unstuck again

How the new menu in 2Quiet2Market made me crazy, how I got unstuck, and what the next 5 weeks will bring to you.

Better editor for positioning diagrams; strategy for 2Quiet2Market

Yikes, I broke my marketing streak! This is what happened, and what I'm going to do about it!

How an introvert writes marketing copy (and more progress)

The marketing package for introverted solopreneurs; now with user docs and interactive demos.

New user docs started this week!

This week, the new user docs have appeared (still in the works). Next week, a totally new feature is to hit the road.

Three new features for introverted solopreneurs

Three new features have been added to 2Quiet2Market last week. Read how they help introverted solopreneurs with their marketing.

Video recording from yesterday's Twitch stream is available

Yesterday, I was on Twitch to give a live demo of 2Quiet2Market.

It's LIVE: The new marketing software for introverts!

Today, I deployed the software on the Internet, and you are one of the first to know that. Thank you so much for your patience on this waitlist!

Why does Marketing Suck for an Introvert?

I feel I suck at marketing. And I came up with a list of painful reasons why this is so. Please add as many as you can.

MVP features complete, now working on the November release

New demo video shows what will be released within 2 weeks.

New copy editor works for introverted solopreneurs

This week, the new copy editor saw the light of day. Introverted people will love to use it for their marketing copy.

Building a marketing software for introverts: Week 3

100 people are now following this adventure. What happened, what progress did I make, and what's coming in the next 10 days?

Building a marketing software for introverts: Week 2

The 2nd week in my new journey towards better marketing for solopreneurs.

A new and totally different marketing software for introverts

The start of my new journey towards better marketing for solopreneurs.