Creating a Marketing Model for SEOmatic.ai – The Reluctant Marketer #5
Minh Pham is the creator of SEOmatic.ai. Three days ago, I offered to make a free marketing model for a fellow solopreneur. 72 people responded, and he won the draw.
SEOmatic.ai is a new business, built by Minh Pham. I created a free marketing model for them, explaining what that is and how people to whom marketing doesn't come naturally can use it to get their marketing sorted.
How come I created this model?
A few days earlier, I posted this tweet:
🔥 Solopreneurs, let me do some marketing for YOUR product!— Matthias Bohlen 🚢 2quiet2market.com (@bohlenlabs) February 17, 2023
👀 Post a link to your product below, and I will make a video about it on my YouTube channel.
🎥 The video will show exactly how I'd create a marketing model for your business.
The next morning, when I looked, I saw that 72 people had answered with links to their landing pages. So I didn't know who would get the free marketing model and decided to make a draw.
Here you can see all solopreneurs who participated.
Minh Pham won the draw, with his programmatic SEO machine SEOmatic.io.
What is a marketing model?
In essence, a marketing model is a mental model that helps you break down your marketing into simple building blocks:
- Your product has features and qualities
- These features and qualities have benefits
- Tell a story in which a user gets a job done, while enjoying those benefits
- Compose the copy for that story from smaller microcopy attached to the building blocks, and
- Have an AI spice up the copy to make it interesting and convincing.
Do your marketing regularly, with a rhythm.
2Quiet2Market (see https://2Quiet2Market.com) can help you build a healthy marketing habit, designed for people who have other things to do besides marketing.
In the video, I showed how to create such a marketing model, step by step, using SEOmatic.ai's business as an example.