Building a marketing software for introverts: Week 2

The 2nd week in my new journey towards better marketing for solopreneurs.


Hey all,

this is Matthias again with a quick status update about 2Quiet2Market, the new marketing software for introverts.

It's been a week since I sent you the demo video that showed the UI of the upcoming graphical editor that introverts will use to break down the huge marketing task into manageable pieces (hope you had time to watch it).


In the meantime, I've been working on the software to introduce two new concepts:

  • projects
  • boards

A "project" is a marketing project. You will want to create it if you have a product or service that you want to sell.

A "board" is a diagram that shows your marketing plan, i.e. the way from your product (via its features, qualities and benefits) towards the story you want to tell to your future customers.

One project can contain multiple boards, to make it easy for you to break your marketing down into a step-by-step approach. At the end of the week, you want to have something to tell to your fans, right? The boards will help you write good marketing messages, each and every week.

Goal for the alpha release

The goal for the first alpha release is that an introvert marketer like you can do the following things:

  • sign up and log in
  • create a project with a board
  • "position" your product or service, i.e. create a context for it that makes it appear totally awesome and desirable for your customers.

Tell me about your marketing pains

To do this, I need your feedback. Today, I have only one question for you (please reply to this email):

  • What are some points that you're struggling with when it comes to marketing for your product or service? Tell me about things that were painful, the last time you had to work on your marketing. I'm all ears and will support you with my new software!

This is an exciting journey. I am so curious what you'll have to say!

Have a good time, stay healthy...


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