2Quiet2Market now supports the entire SPME marketing workflow

SPME gains traction, and 2Quiet2Market supports it with 4 new features.

Published: January 9, 2023

Hey folks,

here's another update about what happened since the last issue of The Reluctant Marketer.

SPME (the marketing habit) got traction

Last week, yours truly wrote an article about how introverted and busy solopreneurs can adopt a special marketing habit that I called SPME: Strategy, Positioning, Messaging, Experimentation.

You can find it here, in case you missed it.

This was the first article on my blog that caught exceptional traction. Amazing things happened:

Analytics for the traffic on 2Q2M — So many people became interested in SPME

Dagobert Renouf gave 2Quiet2Market a shoutout on Twitter, to his 56,000 followers
An indie hacker named Lisa shared the article on Indie Hackers and stirred up a lively discussion there
Within one week, the SPME article was read by 775 people
22 people downloaded The Reluctant Marketer's Setup Workbook as a free PDF
22 people signed up for a free trial of 2Quiet2Market
People on Twitter gave me good feedback on the article.

I'm so glad to see that I've found a problem that is worth solving for you all: Marketing for people who don't like it.

2Q2M supports the entire SPME workflow now

Last week was coding week.

I am excited to announce 4 new features I made for you! These features are designed to help solopreneurs like you earn the awareness, trust, and money of your target audience. With 2Quiet2Market, you can now plan and prepare marketing experiments with ease, and then execute on them with confidence.

Introducing the Bookmark Manager

The Bookmark Manager is a powerful tool that allows you to keep track of all the material, channels, places, and tools that you frequently use in your marketing efforts.

Every bookmark has a URL and a list of tags, so you can easily classify and search for the resources you need. "Material", "Place", "Channel", and "Tool" are the most often used tags for marketing bookmarks. You can also define your own tags freely, allowing you to create a structure that matches your way of thinking.

Bookmark Manager Screenshot — Bookmark Manager – your marketing resources in one place

With the Bookmark Manager, you can find all of your marketing resources in one place, every time. This is especially helpful for busy solopreneurs who have many other things to do besides marketing.

When it's time to plan your marketing experiments, you won't need to waste time searching for the resources you need. The Bookmark Manager will have them all easily accessible for you.

Experiment Designer: The Key to Successful Marketing Experiments

The Experiment Designer is a crucial tool that helps you prepare to tell your marketing story on the channels that will reach your audience. It allows you to design your marketing experiment and link it to the material, channels, tools, and places you need, all of which are stored in the Bookmark Manager.

Experiment Designer Screenshot — Experiment Designer – Design and Run Your Marketing Experiments

The Experiment Designer also provides a step-by-step recipe for your experiment, so you know exactly what to do when it's time to execute. This is especially helpful if marketing is not your main focus, as it provides a clear "shopping list" for your marketing efforts.

Plus, the experiment template with inputs, outputs, tools, recipe, and story makes it easy to tell the same story on different channels, possibly using different marketing tools.

Automatic Breakdown of an Experiment into Step-by-Step Tasks

Once you have planned and prepared your marketing experiment using the Experiment Designer, it's time to execute.

The "Automatic breakdown of an experiment into step-by-step tasks" feature makes it easy to focus on the task at hand, rather than worrying about the bigger picture.

This feature takes the experiment you created in the Experiment Designer and breaks it down into smaller, more manageable tasks.

2Quiet2Market Integrates with Todoist

I'm also excited to announce that 2Quiet2Market now integrates with Todoist, a popular task management app. This means that for each experiment you design using the Experiment Designer, 2Quiet2Market will generate a main task in Todoist, along with subtasks that are easy to understand and feel good to check off as completed.

Todoist Integration Screenshot — Your Marketing Experiment turns into Tasks in Todoist, automatically

If you are unfamiliar with Todoist, it is a powerful tool that helps you organize and prioritize your tasks, so you can get more done in less time. With the integration of 2Quiet2Market, you can easily track your progress as you work through each marketing experiment, and feel a sense of accomplishment as you check off each task.

(Todoist has a generous free plan, so don't worry about money here.)

I hope these 4 new features will make your marketing efforts easier and more successful. The SPME workflow is now fully supported by 2Quiet2Market, so you can make a habit out of it: running marketing experiments every other week.

Try 2Quiet2Market today and see the difference for yourself!

Cheers, until next week. Matthias